Preference scales

There are many scales of preference. Note that there are two styles that are commonly used. The first is an absolute score on a single scale ('How happy are you?') and the second is a position along a spectrum between (usually two) alternatives ('How happy or sad are you?').

 Here are just a few (also see beliefs about people).

• Attraction vs. Avoidance: We may be driven more by fears or desires.
• Blame vs. Explain: When things go wrong, we blame others or the context.
• Contrarian vs. Conformist: Go against what is asked or follow all the rules.
• Extraversion vs. Introversion: Motivation that comes from either people or thinking.
• Head, Hands and Heart: We are driven cognitively, behaviorally or affectively.
• Imperative: Response to command may be conformance, independence or contrariness.
• Judging vs. Perceiving: Living a structured or unstructured lifestyle.
• Risk bias: preference to take or avoid risks.
• Sensing vs. Intuiting: Attention and meaning based on immediate data or deeper thought.
• Similarity vs. Difference: Focusing on what is the same about things or what is different.
• Subjectivity vs. Objectivity: Viewpoint when perceiving the world may be engaged subjectivity or detached objectivity.
• Task vs. Person: Getting the job done by task or person focus.
• Thinking vs. Feeling: Deciding based on logic or consideration of others.
• Threat forecast: We may predict the future as negative and threatening or positive and hopeful.

Original Location: http://changingminds.org/explanations/preferences/preferences.htm#Preference